The relationship between user types and gamification designs

Abstract Gamification has been discussed as a standout approach to improve user experience, with different studies showing that users can have preferences over game elements according their types. However, relatively less is known how kinds of may react types gamification. Therefore, in this study ( $$N=331$$ N = 331 ) we investigate orientation (Achiever, Disruptor, Free Spirit, Philanthropist, Player, and Socializer) associated the preference for perceived sense accomplishment from gamification designs. Beyond singular associations between designs, findings indicate no comprehensive consistent patterns associations. From six orientations, five presented significant associations: Socializer was positively Social, Fictional, Personal while negatively Performance design; Player Social (Accomplishment), Personal, Ecological design (Preference); Disruptor Achiever designs; Spirit design. Based on results, provide recommendations personalize gamified systems set further research trajectories personalized